|TECHnalysis Research Press Releases
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Most Likely Scenario Just Above 40 Million Units in 2015, Growing to 103 Million in 2018
Foster City, CA, November 3, 2014: The market for smart wearable devices has seen the announcement of several high-profile players and products recently, including the Apple Watch and Microsoft Band. Despite these entrants, serious questions remain about the breadth of appeal for wearable computing devices. As a result, TECHnalysis Research is predicting tepid real-world demand for the category in the near term, with worldwide unit shipments expected to just break 40 million units for wearables in calendar year 2015. (As a point of reference, Apple nearly sold that many iPhones in just the third calendar quarter of 2014.) Worldwide smart wearable revenues are predicted to rise from about $2 billion in 2014 to just under $16 billion in 2018.
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The newly released wearables forecast report from TECHnalysis Research shows that the vast majority of wearable units and revenues (roughly 75% and 80% respectively) will be derived from the two wrist-worn wearable categories: smart watches and smart bracelets. The report breaks up the market into six separate sub-categories, including head-worn wearables, ear-worn wearables, finger-worn wearables, the two wrist-worn categories (smart watches and smart bracelets) and the “other” wearables category, which incorporates devices such as small activity trackers carried in pockets, as well as others that don’t neatly fit into the defined categories. The report includes unit shipments and revenues for each of the six categories for both the worldwide and US markets. In addition, given the very dynamic nature of the wearables market, the report includes three different forecast scenarios:
A new addition to this version of the forecast is a split between consumer and commercial wearables. Though consumer-focused wearables are expected to own the lion’s share of both unit shipments and revenues over the next five years, commercial wearables are predicted to take 10% of total wearable revenues by 2018.
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Founded by technology market research veteran Bob O’Donnell, TECHnalysis Research, LLC provides strategic consulting and market research services to the technology industry and professional financial community. Building on a deep understanding of critical technology and business trends, in conjunction with hard-hitting, original research, the firm provides unique "out-of-the-box" perspectives that are still grounded in the practical realities of the technology, media and telecom markets.
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