About the Founder
Bob O'Donnell
TECHnalysis Research was founded by technology market research veteran Bob O'Donnell.
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Generative AI Study
July 26, 2023

A New Beginning: Generative AI in the Enterprise

The latest research report investigates interest, usage, applications, vendor preferences and understanding of Generative AI (GenAI) tools and their impact in US-based businesses.

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TECHnalysis Research, LLC provides strategic consulting and market research services to the technology industry and professional financial community. Building on a deep understanding of critical technology and business trends in conjunction with hard-hitting, original research, the firm provides unique "out-of-the-box" perspectives that are still grounded in the practical realities of the technology, media and telecom markets.
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Column/Blog
April 11, 2024

Google Integrates Gemini GenAI Into Workspace

While Generative AI is expected to have a huge impact on many different applications, the one that’s expected to see some of the earliest returns is productivity. In fact, in the TECHnalysis Research study on GenAI in the Enterprise, office productivity applications were both the ones that companies were most likely to have deployed first and the ones they expected to show some of the best results. Not surprisingly, then, companies like Google and Microsoft have been scrambling to integrate as many GenAI-powered features into their productivity suites as possible. At this year’s Cloud Next event...

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Column/Blog
March 26, 2024

Adobe Brings GenAI to Brands and Enterprise Creatives

OK, let’s be honest. Using generative AI to create large chunks of text is certainly interesting, but there’s something particularly compelling about entirely new images being generated from a simple text prompt. Not surprisingly, GenAI-powered graphics tools have been a source of fascination for the last year or so as a result. What’s interesting now is that just as the early experiments with text-based GenAI tools are quickly evolving from interesting exercises to essential real-world applications, so too is the world of generative graphics.

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